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Creating an Unrivaled Customer Experience with AI: A Case Study on Eurocell
技术
- 网络安全和隐私 - 身份认证管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
适用功能
- 采购
- 销售与市场营销
用例
- 库存管理
挑战
希望利用大量数据为客户提供无与伦比的客户体验——通过完全个性化每个客户接触点。为此，既要提高我们对客户的了解，无论他们是贸易客户还是 DIY 爱好者，以及如何通过数字渠道和分支机构团队与他们沟通。
在 COVID-19 大流行期间，随着电子商务销售额的迅速增长，这种需求更加强烈。认识到人工智能 (AI) 可以使我们能够实现战略目标，但需要帮助区分 SAP 数据中的不同客户群，并了解如何使用数据创建人工智能模型。
客户
欧洲电池
关于客户
Eurocell是英国领先的 UPVC 窗、门、温室和屋顶系统的制造商、分销商和回收商。 Eurocell 的 220 多个分支机构和网站网络将我们的产品分销给广大客户群，包括安装人员、小型建筑商、屋顶承包商、独立库存商，并直接向消费者销售。
通过利用可改善供应商、客户和员工体验的创新数字解决方案来转变关键业务流程是 Eurocell 增长战略的关键支柱。
解决方案
Peak 正在帮助 Eurocell 变得更加以客户为中心，统一和准备我们的数据，以识别和分组不同类型的客户。然后，Peak 的 AI 模型使用这些细分来提供经常一起购买的产品推荐，以及基于个人购买行为的定制产品推荐。
Peak 还将输出直接集成到电子邮件服务提供商 (ESP) 中，以发送有关我们现在知道客户感兴趣的产品的高度相关的电子邮件。核心数据集会随着新客户创建帐户而不断更新，并且他们的详细信息会自动添加到其中一个24 小时内智能客户细分。
运营影响
数量效益
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