下载PDF
Creating exceptional customer experiences to drive competitive advantage
技术
- 应用基础设施与中间件 - API 集成与管理
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 过程控制与优化
- 监管合规监控
服务
- 系统集成
- 软件设计与工程服务
挑战
跨国银行和金融服务公司荷兰合作银行 (Rabobank) 面临着了解个人客户需求并提供个性化服务的挑战。该银行的当地分支机构采用量身定制的客户管理方法,这使得很难清楚地了解每个客户的历史、渠道偏好、优先事项和行为。分行人员必须在多个系统之间切换才能全面了解整个银行的客户互动情况。这是一个耗时的过程,延迟了对客户需求的响应,并且很难了解如何最好地服务每个客户。
关于客户
荷兰合作银行是一家跨国银行和金融服务公司,成立于 1972 年,总部位于荷兰乌得勒支。该银行业务遍及欧洲、北美和澳大利亚,拥有超过 46,000 名员工,截至 2015 年 6 月,管理的资产超过 6,740 亿欧元。新数字技术的兴起和日益激烈的竞争正在重新定义银行业。为了在这个动荡的市场中生存和发展,荷兰合作银行必须专注于提高运营效率并提供出色的个性化服务。
解决方案
荷兰合作银行与 IBM 合作,将 50 多个系统整合到一个 Oracle 客户关系管理平台中。这使团队能够对客户有前所未有的了解。该银行结合使用 Oracle Siebel CRM 解决方案和 Oracle Policy Automation,为发行新银行卡等任务创建直通式处理流程。此功能对于帮助向银行的业务用户提供细粒度报告也很重要,有助于遵守日益严格的监管报告要求。此外,销售活动的合规性检查现已完全自动化。为了为其 Oracle 应用程序环境提供坚实的基础,荷兰合作银行利用领先的 IBM Power Systems 服务器,运行 IBM AIX 操作系统。
运营影响
数量效益
相关案例.
Case Study
Real-time In-vehicle Monitoring
The telematic solution provides this vital premium-adjusting information. The solution also helps detect and deter vehicle or trailer theft – as soon as a theft occurs, monitoring personnel can alert the appropriate authorities, providing an exact location.“With more and more insurance companies and major fleet operators interested in monitoring driver behaviour on the grounds of road safety, efficient logistics and costs, the market for this type of device and associated e-business services is growing rapidly within Italy and the rest of Europe,” says Franco.“The insurance companies are especially interested in the pay-per-use and pay-as-you-drive applications while other organisations employ the technology for road user charging.”“One million vehicles in Italy currently carry such devices and forecasts indicate that the European market will increase tenfold by 2014.However, for our technology to work effectively, we needed a highly reliable wireless data network to carry the information between the vehicles and monitoring stations.”
Case Study
Safety First with Folksam
The competitiveness of the car insurance market is driving UBI growth as a means for insurance companies to differentiate their customer propositions as well as improving operational efficiency. An insurance model - usage-based insurance ("UBI") - offers possibilities for insurers to do more efficient market segmentation and accurate risk assessment and pricing. Insurers require an IoT solution for the purpose of data collection and performance analysis
Case Study
Smooth Transition to Energy Savings
The building was equipped with four end-of-life Trane water cooled chillers, located in the basement. Johnson Controls installed four York water cooled centrifugal chillers with unit mounted variable speed drives and a total installed cooling capacity of 6,8 MW. Each chiller has a capacity of 1,6 MW (variable to 1.9MW depending upon condenser water temperatures). Johnson Controls needed to design the equipment in such way that it would fit the dimensional constraints of the existing plant area and plant access route but also the specific performance requirements of the client. Morgan Stanley required the chiller plant to match the building load profile, turn down to match the low load requirement when needed and provide an improvement in the Energy Efficiency Ratio across the entire operating range. Other requirements were a reduction in the chiller noise level to improve the working environment in the plant room and a wide operating envelope coupled with intelligent controls to allow possible variation in both flow rate and temperature. The latter was needed to leverage increased capacity from a reduced number of machines during the different installation phases and allow future enhancement to a variable primary flow system.
Case Study
Automated Pallet Labeling Solution for SPR Packaging
SPR Packaging, an American supplier of packaging solutions, was in search of an automated pallet labeling solution that could meet their immediate and future needs. They aimed to equip their lines with automatic printer applicators, but also required a solution that could interface with their accounting software. The challenge was to find a system that could read a 2D code on pallets at the stretch wrapper, track the pallet, and flag any pallets with unread barcodes for inspection. The pallets could be single or double stacked, and the system needed to be able to differentiate between the two. SPR Packaging sought a system integrator with extensive experience in advanced printing and tracking solutions to provide a complete traceability system.
Case Study
Transforming insurance pricing while improving driver safety
The Internet of Things (IoT) is revolutionizing the car insurance industry on a scale not seen since the introduction of the car itself. For decades, premiums have been calculated using proxy-based risk assessment models and historical data. Today, a growing number of innovative companies such as Quebec-based Industrielle Alliance are moving to usage-based insurance (UBI) models, driven by the advancement of telematics technologies and smart tracking devices.
Case Study
MasterCard Improves Customer Experience Through Self-Service Data Prep
Derek Madison, Leader of Business Financial Support at MasterCard, oversees the validation of transactions and cash between two systems, whether they’re MasterCard owned or not. He was charged with identifying new ways to increase efficiency and improve MasterCard processes. At the outset, the 13-person team had to manually reconcile system interfaces using reports that resided on the company’s mainframe. Their first order of business each day was to print 20-30 individual, multi-page reports. Using a ruler to keep their place within each report, they would then hand-key the relevant data, line by line, into Excel for validation. “We’re talking about a task that took 40-80 hours each week,” recalls Madison, “As a growing company with rapidly expanding product offerings, we had to find a better way to prepare this data for analysis.”