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Curlsmith's Journey to 100K Email Subscribers through Personalized Marketing
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 教育
- 设备与机械
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
服务
- 系统集成
挑战
Curlsmith 需要增强他们的电子邮件营销并捕获更多订阅者和零方数据。他们当前的流程没有提供有关消费者的足够信息。
关于客户
Curlsmith是第一个专为卷发打造的美食护发品牌。他们将新鲜的喜爱卷发的食物与厨房橱柜的主食和稀有的有机成分混合在一起，制成优质的卷发产品。
解决方案
Curlsmith 实施了 Octane AI 测验，以收集有关客户护发需求的零方数据。该测验根据客户的喜好提供个性化的产品推荐和内容。测验被集成到弹出窗口和主页中，并且电子邮件列表根据测验数据进行分段。基于动态内容的电子邮件自动化是根据测验结果创建的。
运营影响
数量效益
相关案例.
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IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
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Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
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Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
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Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
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Robot Saves Money and Time for US Custom Molding Company
Injection Technology (Itech) is a custom molder for a variety of clients that require precision plastic parts for such products as electric meter covers, dental appliance cases and spools. With 95 employees operating 23 molding machines in a 30,000 square foot plant, Itech wanted to reduce man hours and increase efficiency.
