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实例探究 > Customized Campaigns Lead to Hiring Boom at Tenable

Customized Campaigns Lead to Hiring Boom at Tenable

技术
  • 功能应用 - 企业资源规划系统 (ERP)
  • 平台即服务 (PaaS) - 连接平台
适用行业
  • Professional Service
  • Software
适用功能
  • 商业运营
  • 人力资源
服务
  • 软件设计与工程服务
  • 系统集成
挑战
Tenable Network Security, a rapidly growing SaaS company, faced the challenge of filling highly technical positions quickly to keep up with the increasing demand for their products. The recruiting team needed to differentiate their employer brand in a crowded market to attract high-quality talent. They recognized the need to enhance the candidate experience with tailored campaigns to stand out and attract the right candidates.
关于客户
Tenable Network Security, founded in 2002, is a leader in continuous network monitoring, helping clients identify vulnerabilities, reduce risk, and ensure compliance. The company serves top Fortune Global 500 companies, the U.S. Department of Defense, and governments worldwide. With a focus on delivering high-quality products and services, Tenable has experienced rapid growth and needed to ensure their headcount kept pace with the increasing demand for their products.
解决方案
Tenable used Jobvite Engage, a candidate relationship management system, and the Engage Services team to execute highly customized recruitment marketing campaigns. These campaigns broadcasted tailored messages to the most relevant and qualified candidates, even those not actively seeking a new job. One of the first campaigns centered on March Madness, leveraging the event's popularity to maximize visibility and resonate with the desired candidates. The success of this campaign led to the creation of more targeted campaigns, such as the 'Guardians of the Internet' and a Rugby World Cup-themed campaign, to attract talent from various regions and demographics.
运营影响
  • Tenable saw a significant increase in career site traffic, with visitors growing from 26,000 total views at the end of 2014 to around 82,000 in the fall of 2015.
  • The targeted content led to higher engagement, with more page clicks and time spent on the site.
  • Referral hires increased, with 30% of new hires coming from employee recommendations.
数量效益
  • 215% increase in career site views.
  • 90% job acceptance rate.
  • 300 new hires in one year.

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