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Google Cloud Platform > 实例探究 > 通过数据驱动的创新改变保险业
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Data-Driven Innovation in Insurance: A Case Study of Assurance IQ and Looker

技术
  • 分析与建模 - 大数据分析
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 水泥
  • 金融与保险
适用功能
  • 产品研发
  • 销售与市场营销
用例
  • 时间敏感网络
  • 基于使用的保险
服务
  • 数据科学服务
  • 培训
挑战
Assurance IQ 面临着内部数据分散、报告脱节以及缺乏真正的商业智能 (BI) 平台的挑战。他们需要一个解决方案来提供统一的业务视图并促进对数据的信任。
关于客户
Assurance IQ 是一个直接面向消费者的平台,提供个性化的健康和财务健康解决方案。他们利用先进的数据科学和人性化的服务来提供适合客户需求的保险解决方案。
解决方案
Assurance IQ 采用 Looker 作为其 BI 平台,以创建单一事实来源并支持自助数据访问。 Looker 的语义建模层 LookML 提供数据治理和版本控制。该平台允许员工自行探索和分析数据,提高效率和决策。
运营影响
  • The implementation of Looker has resulted in significant operational benefits for Assurance IQ. The company has been able to create a data culture that is ahead of the industry. The use of Looker has enabled the company to break data out of silos and make it accessible, creating a single source of truth for the business. This has improved efficiency for the data team and has given senior leaders the ability to spend their time efficiently on the most important things. The use of Looker has also enabled the company to make real-time marketing decisions, increasing the impact of their programs. Sales managers have been empowered to access performance reports on their own and take action directly from the dashboard, improving operational execution. Furthermore, the use of Looker has opened up new opportunities for Assurance IQ to increase the value they deliver to their external partners.

数量效益
  • Scales access to trustworthy data as the company grows—without needing to add an analyst headcount

  • Reduces the load on data science team by creating a safe space for business users to explore and do their own data discovery

  • Increases marketing ROI by helping marketers access critical marketing data to identify and reduce spend on low-value activities

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