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Iris > 实例探究 > 全球 B2B 忠诚度计划的设计和启动
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Design and Launch of IHG's Global B2B Loyalty Program

适用功能
  • 产品研发
用例
  • 库存管理
挑战
Iris 使 IHG 能够为企业酒店预订者和活动策划者开发并推出全球忠诚度计划。一个关键要求是单一的方案能够满足各种规模的企业(从跨国企业到个人婚礼策划师)的需求。
关于客户
洲际酒店集团
解决方案
我们在整个项目过程中提供持续的忠诚度设计、开发和启动计划管理支持,从最初的业务案例、利益相关者参与和需求收集,到进入市场策略、从遗留计划的迁移和启动策略。
运营影响
  • The operational results of the project were highly successful. The loyalty program was successfully launched in April 2015, and Iris continued to provide support for program steering and mid-term strategic road-mapping. This ongoing support helped shape the development and commercial expectations of the loyalty program. The program was able to cater to businesses of all sizes, from global enterprises to individual wedding planners, demonstrating its versatility and wide reach. The successful migration from legacy programs was another significant operational achievement.
数量效益
  • Generated 2 billion dollars in revenue through the program in less than 3 years (by June 2017)
  • Achieved 100 million dollars in revenue through the program in a single month (July 2017)

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