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C5i > 实例探究 > Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia
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Developed a reporting automation & analytics ecosystem for the largest pharmaceutical company in Japan and Asia

技术
  • 分析与建模 - 大数据分析
  • 应用基础设施与中间件 - 数据交换与集成
适用行业
  • 生命科学
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 数据科学服务
  • 系统集成
挑战
The client, a top 15 pharmaceutical firm globally, was facing challenges with their existing reporting system. The processes were cumbersome, manual, and time-consuming. Despite having a plethora of data sources, there was no defined analytics architecture. The client wanted to capture all the geo and product level data at a central location for easy competitive and comparative study.
关于客户
The customer is a large pharmaceutical company based in Japan. It is one of the top 15 pharmaceutical firms globally and is the largest in Japan and Asia. The company operates in the life sciences industry and has a significant presence in the global market. The company has a vast amount of data from various sources but lacked a defined analytics architecture to effectively utilize this data. The company wanted to capture all the geo and product level data at a central location for easy competitive and comparative study.
解决方案
Blueocean Market Intelligence developed a reporting automation and analytics ecosystem for the client. They created a repository/data mart to streamline the current data into an integrated repository. They also developed reporting solutions with enhanced microstrategy features for drilling hierarchies and viewing different data cuts. The reporting solutions were made compatible with mobile platforms (iOS, Windows, and Android). The reporting processes were automated at various levels for the benefit of multiple stakeholders. Advanced analytics solutions were also implemented, including sales forecasting, territory alignment, incentive compensation, and sales force effectiveness.
运营影响
  • The implementation of the automated system saved time and effort, reducing the efforts by more than 70%.
  • Complex and dynamic reports with multiple views for geo and product level data cuts were implemented, benefiting country managers, sales, and marketing heads.
  • A unique single view platform was built, having sales and other details for easy forecasting and adjustments.
数量效益
  • Reduced the efforts by more than 70%.

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