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Infobip > 实例探究 > Digitaleo:通过 RCS 业务消息传递增强客户沟通
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Digitaleo: Enhancing Client Communication with RCS Business Messaging

技术
  • 网络与连接 - 5G
适用行业
  • 汽车
  • 零售
适用功能
  • 采购
  • 销售与市场营销
用例
  • 零售店自动化
  • 盗窃检测
挑战
Digitaleo 希望通过在活动中添加富媒体来使客户沟通活动更具吸引力。
关于客户
Digitaleo 的客户之一 Bodemer Auto 使用 RCS 发送展示车辆的交互式消息,其参与度比 SMS 高 17 倍。
解决方案
Digitaleo 与 Infobip 合作,为其客户提供 RCS Business Messaging。
运营影响
  • The introduction of RCS Business Messaging to their portfolio was a success for Digitaleo, as it gave them the ability to offer their clients an effective 2-way communication channel. The use of RCS Business Messaging also provided them with the ability to gather actionable data and increase their customer knowledge. With RCS, brands and businesses can learn more about their customer preferences by following clicks and then easily segmenting customers based on their preferences. Following the success of the RCS Business Messaging campaigns in increasing their clients’ revenue and customer engagement, Digitaleo is now looking into expanding their RCS offer to include satisfaction surveys.
数量效益
  • The RCS campaign for Bodemer Auto had a click rate of almost 8%
  • The SMS campaign click rate was less than 1%
  • 17 times more engagement with RCS compared to SMS

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