下载PDF
Do the Jerseys Matter? | How the NBA is Using Domo to Estimate Viewership
技术
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- Professional Service
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
NBA 是一家全球媒体公司，需要准确估计每场比赛的观众人数，以便做出关键决策，包括哪些比赛在哪些网络上播出以及哪些比赛获得提前宣传。NBA 的成功需要该组织准确估计每场比赛的观众人数，并利用这些信息做出关键决策，包括哪些比赛在哪些网络上播出以及哪些比赛获得提前宣传。NBA 需要更多数据，以及更快的速度和灵活性来整合这些数据，这样他们才能获得洞察力，帮助 NBA 在竞争日益激烈的媒体环境中取得成功。
关于客户
美国职业篮球协会 (NBA) 是北美的一个职业体育联盟，由 30 支球队组成。它是美国和加拿大的主要职业体育联盟之一，被国际篮球联合会 (FIBA) 认可为全球职业篮球的管理机构。NBA 是体育广播市场的积极参与者，其比赛和相关内容以 40 多种语言在 200 多个国家播出。该组织每年仅电视收入就超过 20 亿美元。NBA 的每支球队价值超过 10 亿美元，常规赛打 82 场比赛。
解决方案
NBA 与 Domo 合作，将预估观众人数流程从手动计算转变为自动化流程，该流程可以使用更广泛的变量对预估观众人数进行即时评估。借助 Domo，Jonathan 的团队深入研究了大量的数据集。他们发现，NBA 比赛的转播网络是预估观众人数的重要变量。此外，哪些球员在场上也是一个关键的预测因素。该模型可以评估连胜的球队以及对季后赛至关重要的对决。建立模型后，Jonathan 可以观看它日复一日地自动更新的每个球员、球队和网络表现。
运营影响
数量效益
相关案例.
Case Study
UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation
UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision.
Case Study
Wittmann EDV-Systeme launches IT monitoring services
Small and medium-sized businesses often lack the know-how and resources required for thorough IT system monitoring. Wittmann EDV-Systeme wanted to launch a solution to plug the gap – enabling it to improve its own competitiveness and that of its customers. IT landscapes are becoming ever more complex and outsourcing is gaining popularity, IT systems must nonetheless remain easy-to-use and extremely reliable at all times. Automated, round-the-clock system monitoring therefore represents an immensely valuable proposition for companies: downtime for business-critical applications can be avoided, and IT systems remain available at all times.
Case Study
Uncovering behavioral insight to help reward and retain the best employees
The HR services company, an IBM client, was facing the challenge of understanding the factors underlying personal employment choices. They wanted to offer their clients unprecedented insight into what motivates employees and prospective job candidates. However, their existing systems were not capable of handling the surging data volumes collected from a wide range of different data sources. With the total volume likely to keep on growing, the firm looked for a solution that could meet current needs and scale to meet tomorrow’s demands.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Flex Contact Center: Supporting rapid business growth with IBM Connections Cloud and IBM Verse
Flex Contact Center, a professional services company offering telesales, call-center, anti-attrition, back-office, helpdesk and collection services, has grown rapidly since its establishment in 2009. With operations in 12 sites across two states and four cities in Brazil, the company employs more than 11,000 people. However, the company realized that to prevent barriers to future expansion, it was essential to make it as easy as possible for its people to work together effectively—even if they were based in separate geographical locations. Traditional approaches to collaboration—based on email and phone calls—threatened to reduce productivity. Flex Contact Center wanted to enable better collaboration and communication across its workforce, but did not want to make large investments in infrastructure.
Case Study
PureFluent: Connecting to partners and customers through the cloud for enhanced productivity
PureFluent, a translation services company, was facing challenges in managing its translation and document review processes. The company often received files in uneditable formats from customers, which required staff members to transfer text to word processing or spreadsheet documents. During the translation process, maintaining version control was a challenge because PureFluent sent work to hundreds of translators in multiple geographic locations. It was also time-consuming for staff to manage the large volume of emails and FTP transactions required to submit translations for customer review and ensure the integration of requested changes. Furthermore, staff were spending significant time hunting through their emails for specific attachments.
