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Do the Jerseys Matters? | How the NBA is Using Domo to Estimate Viewership
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 实时分析
适用行业
- Professional Service
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
挑战
NBA 是一家全球媒体公司，需要准确估计每场比赛的观众人数，以便做出关键决策，包括哪些比赛在哪个网络上播出以及哪些比赛获得提前宣传。手动比较尼尔森电视收视率的历史数据非常耗费人力，而且不够准确。NBA 需要更多数据，以及更快的速度和灵活性来整合这些数据，这样他们才能获得洞察力，帮助 NBA 在竞争日益激烈的媒体环境中取得成功。
关于客户
美国职业篮球协会 (NBA) 是北美的一个职业体育联盟，由 30 支球队组成。它是美国和加拿大的主要职业体育联盟之一，被国际篮球联合会 (FIBA) 认可为全球职业篮球的管理机构。NBA 是体育广播市场的积极参与者，仅电视收入每年就超过 20 亿美元。该组织的成功需要准确估计每场比赛的观众人数，并利用这些信息做出关键决策，包括哪些比赛在哪些网络上播出以及哪些比赛获得提前宣传。
解决方案
NBA 与 Domo 合作，将预估观众人数流程从手动计算转变为自动化流程，该流程可以使用更广泛的变量对预估观众人数进行即时评估。借助 Domo，NBA 能够深入研究各种各样的数据集，并发现 NBA 比赛的播放网络是预估观众人数的重要变量。此外，哪些球员在场上也是一个关键的预测因素。NBA 还与 Domo 合作开发了全组织的数字素养，从而改善了各级决策。
运营影响
数量效益
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