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CallRail > 实例探究 > Do You Convert develops failproof call-based sales programs for home builders
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Do You Convert develops failproof call-based sales programs for home builders

技术
  • 分析与建模 - 实时分析
适用行业
  • 建筑与基础设施
适用功能
  • 销售与市场营销
服务
  • 培训
挑战
Do You Convert is a sales and marketing agency that specializes in helping new home builders sell more homes, faster. They partner with home builders to create robust selling systems, which include online advertising, listing syndication, email marketing, and more. However, they faced challenges in demonstrating the value of their services, managing high volumes of calls, and ensuring their sales specialists were focused on selling rather than fielding non-sales calls. They also needed to manage staffing and training effectively.
关于客户
Do You Convert is a sales and marketing agency that specializes in helping new home builders sell more homes, faster. They partner with home builders to create robust selling systems from scratch. This includes online advertising, listing syndication, email marketing, and everything else that goes into cultivating high-quality leads for their clients. On the sales side, they do everything from hiring and training online sales agents to setting up fundamental tools and processes that power a successful sales program. Their goal is to be a true partner to their clients, providing solutions that enable online sales specialists to work more effectively and efficiently.
解决方案
Do You Convert implemented CallRail's Call Tracking and Lead Center to manage their call volumes and demonstrate the value of their services. CallRail's tools allowed them to track which listings, ad placements, and agents were generating the most value. They also used CallRail to set up call flows, directing callers to the appropriate department and freeing up their sales specialists to focus on selling. Additionally, they used CallRail's texting feature to layer text messaging into their follow-up process, allowing them to contact leads in the way they prefer.
运营影响
  • Sales specialists were able to focus more on selling rather than fielding non-sales calls.
  • The company was able to manage staffing and training more effectively.
  • Sales specialists were able to contact leads in the way they prefer, keeping them engaged and moving down the sales funnel.
数量效益
  • Leads, especially call-in leads, skyrocketed, doubling or even tripling.

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