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BrightLocal > 实例探究 > 本地搜索网格如何使数字营销机构的入站电话增加一倍
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Doubling Inbound Calls for Dental Practices: A Digital Marketing Case Study

适用行业
  • 电网
  • 公用事业
适用功能
  • 销售与市场营销
用例
  • 微电网
服务
  • 培训
挑战
我的社会实践与不了解数字营销策略和策略的牙科诊所合作,因此需要帮助客户了解他们购买的产品以及如何衡量结果。
关于客户
My Social Practice 是一家面向牙科医生和其他医疗专业人员的数字营销机构。他们提供社交媒体营销、网站设计、本地搜索引擎优化和声誉管理。他们自 2010 年开始营业,多年来一直使用 BrightLocal 报告工具。
解决方案
我的社会实践开始使用 BrightLocal 的本地搜索网格进行客户报告和指导内容策略。网格报告有助于确定客户在本地 SEO 排名中失去位置的领域,并为有针对性的内容创建提供见解。它还简化了向客户的报告并改善了团队协调。
运营影响
  • The implementation of BrightLocal’s Local Search Grid not only improved client understanding and satisfaction but also streamlined the agency's internal operations. The tool allowed the team to focus on the same information, including the Google Business Profile Audit report, the Local Search Grid report, and the Citation Tracker report. This alignment made it easier to direct the product and saved the team a significant amount of time and energy. The simplicity of the reporting process also made it easier for clients to understand the progress, contributing to the agency's high client retention rate.

数量效益
  • The use of the Local Search Grid led to a doubling of phone calls from Google Maps for their clients.

  • The click-to-call report in Maps also doubled, indicating a significant increase in potential customer engagement.

  • The agency's clients typically stay with them for several years, suggesting a high client retention rate.

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