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Douglas J Makes The Cut With Trumpia
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 消费品
适用功能
- 销售与市场营销
服务
- 软件设计与工程服务
挑战
屡获殊荣的沙龙/水疗特许经营店 Douglas J 的营销策略面临挑战。他们每天向 300 多名客户发送短信，需要一款能够扩展到如此大量收件人的消息传递软件。此外，由于有多个地点，因此将客户组织成群组对他们来说至关重要，这样他们就不会收到与他们无关的消息。挑战在于找到一个可以处理大量消息的系统，并根据客户的位置对他们进行分类，以提供更相关的促销信息。
关于客户
Douglas J 是一家屡获殊荣的沙龙/水疗中心特许经营店，在中西部地区提供优质服务。除了四家沙龙/水疗中心外，他们还拥有六家 Aveda 学院。他们的营销策略是每天向 300 多名客户发送短信。由于有多家分店，他们需要一种方法将客户分组，这样他们就不会收到与他们无关的消息。他们正在寻找一款可以扩展到大量收件人并根据客户位置对其进行分类的消息传递软件。
解决方案
Douglas J 在 Trumpia 中找到了解决方案，该系统允许他们一次性向大量客户发送短信。他们在营销材料上创建并发布了移动关键词，并在客户结账时通知他们，这使他们能够高效地收集电话号码以充实数据库。然后，根据客户的位置，Douglas J 将客户分为不同的分发组。这使他们能够向客户发送更多相关促销信息，从而增强营销策略并提高客户满意度。
运营影响
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