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Appier > 实例探究 > 通过个性化参与推动转化:BRAND'S 和 AIQUA 的案例研究
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Driving Conversion with Personalized Engagement: A Case Study on BRAND’S Suntory

技术
  • 平台即服务 (PaaS) - 应用开发平台
适用行业
  • 医疗保健和医院
适用功能
  • 销售与市场营销
挑战
BRAND'S 需要进行数字化转型,以适应消费者的在线需求,但缺乏有效管理在线渠道的综合平台。
关于客户
BRAND'S 是亚洲领先的健康、美容和保健补充剂供应商,拥有 180 年的历史。
解决方案
BRAND'S 采用 Appier 的 AIQUA 解决方案(一个人工智能驱动的个性化平台)来应对这些挑战。
运营影响
  • The implementation of AIQUA brought about significant operational improvements for BRAND’S. The platform's ability to integrate customer behavior and CRM data allowed for better segmentation of the target audience. This, in turn, enabled the creation of personalized messages that appealed to each segment, thereby improving the effectiveness of the company's online marketing efforts. Furthermore, AIQUA's one-stop solution made it easier for the company's marketers to create, execute, and track multichannel online engagements, thereby improving the overall efficiency of their operations. The solution also provided the much-needed flexibility in managing the company's online channels, which was a significant challenge before the implementation of AIQUA.
数量效益
  • Increase in EDM open rate by 2.5X the market average
  • Increase in conversion rate by 4X the market average

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