Iris > 实例探究 > 荷兰舒适箱：为失望的荷兰球迷带来安慰

Dutch Comfort Box: IoT for Social Impact and Engagement Advertising

挑战

面临的挑战是在荷兰国家队连续两次未能获得参加大型赛事的资格后，如何吸引和振奋荷兰球迷的精神。

关于客户

这些顾客是荷兰球迷，他们在国家队未能获得重要赛事参赛资格后感到悲伤和失望。

解决方案

Iris阿姆斯特丹创造了一款名为“Dutch Comfort Box”的限量版纸巾盒，旨在帮助粉丝记住美好时光并为他们提供舒适感。

运营影响

The Dutch Comfort Box campaign was successful in engaging Dutch football fans during a difficult time. By encouraging fans to share their favourite footballing moments on social media, the campaign created a sense of community among the fans. This helped to alleviate the disappointment of the team's failure to qualify for the tournaments. The campaign also provided fans with a tangible reminder of better times in Dutch football, further enhancing their engagement with the campaign. The use of social media allowed the campaign to reach a large number of fans, increasing its impact.

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