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Dynamic dashboards capture consumer pulse and brand performance
技术
- 分析与建模 - 大数据分析
- 应用基础设施与中间件 - 数据交换与集成
- 应用基础设施与中间件 - 数据可视化
适用行业
- 消费品
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 数据科学服务
- 系统集成
挑战
The client, a multinational CPG company, conducts brand tracking around the world and across all of their product categories. These include health, hygiene and home products among others. They wanted to adopt a harmonized brand tracking dashboard for different categories of product. In order to stay ahead in the game, the client wanted a competitive and comparative study for product and brand level performance. The client’s demand was challenging since the company has 120+ product portfolios of its global and regional brands. The primary goal of CPG companies is to maintain long-term relationships with retailers and ensure products are being promoted and sold across all locations. To enable this, the client wanted to understand the different purchase drivers, which are responsible for the sales. This included capturing awareness, familiarity and purchase drivers and barriers.
关于客户
The client is a leading multinational Consumer Packaged Goods (CPG) company that operates globally. They have a diverse product portfolio that includes health, hygiene, and home products among others. The company conducts brand tracking across the world and across all their product categories. They have over 120 product lines of its global and regional brands. The company's primary goal is to maintain long-term relationships with retailers and ensure their products are being promoted and sold across all locations. To achieve this, they wanted to understand the different purchase drivers responsible for sales, including capturing awareness, familiarity, and purchase drivers and barriers.
解决方案
Blueocean Market Intelligence used its intelligent reporting and dashboard solution framework to implement a scalable and dynamic product tracking system. By taking ownership of the tracking process, the Blueocean Market Intelligence team built an advanced product tracker system with multiple features and drill-down functions. The process started with cleaning and modeling the data for 9 different countries. At the product level, data consisted of 8 different product categories and 120 product lines. The next step involved analyzing the business model and subsequently performed a complex calculation of KPI’s. A reporting system was built on the basis of KPI’s that were formulated. The reporting system had different features which included compound search criteria. The complex dynamic dashboards had multiple views for different countries and users thus, enabling vast number of end users to access it conveniently.
运营影响
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