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CDNetworks > 实例探究 > easyMarkets improves performance of trading platform in China with CDNetworks
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easyMarkets improves performance of trading platform in China with CDNetworks

技术
  • 网络与连接 - 网络管理和分析软件
适用行业
  • 金融与保险
适用功能
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
服务
  • 云规划/设计/实施服务
挑战
easyMarkets, an online trading service provider, identified China as a key market for its business. However, the company faced challenges in delivering its dynamic content in China due to slow and unreliable website performance. The speed of the trading platform was a critical factor for easyMarkets and its customers, as real-time price updates were essential to avoid the risk of arbitrage. The company had previously enlisted the help of another content delivery network provider for its platform performance in other markets, but this provider could not offer the same service in China. Therefore, easyMarkets needed a CDN partner that could provide global support, including China.
关于客户
easyMarkets, established in 2003, is a leading provider of online trading services. The company is headquartered in Limassol, Cyprus, and operates in over 160 countries worldwide, including the UK, Poland, Australia, and China. easyMarkets offers traders more than 300 products, ranging from currencies, commodities, and metals, all accessible from their desktop, tablet, or smartphone device. The company identified China as a key market for its business expansion. However, it faced challenges in delivering its dynamic content in China due to slow and unreliable website performance.
解决方案
CDNetworks, one of the few CDN providers that can effectively accelerate content in mainland China, provided its China Acceleration solution to successfully launch easyMarkets’ Chinese website and trading platform into the region. This solution supported both the static text and images, and the ever-changing dynamic content of the site, ensuring that easyMarkets’ website and trading platform was quickly accessible by anyone in mainland China. In addition to providing the technical infrastructure to make content delivery more reliable in China, CDNetworks also provided consultancy on China’s strict internet regulations, helping easyMarkets secure the necessary ICP Bei’an license to operate its website in China.
运营影响
  • easyMarkets has experienced significant increases in its trading platform’s performance in China, with fast and reliable response times.
  • The minimisation of latency has eradicated the potential risk of price differences being exploited.
  • Customers can be confident that they are working with the most up-to-date information, reducing the risk of customer churn.
数量效益
  • The load time of the easyMarkets website and trading platform in China has improved by a remarkable 744%.

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