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Echelon Insights and Google Surveys: Defining the Republican Landscape
技术
- 分析与建模 - 预测分析
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
挑战
2016 年总统大选给预测分析公司 Echelon Insights 带来了诸多挑战。共和党共有 17 位候选人参选，专家们很难把握全国的脉搏。该公司试图了解唐纳德·特朗普的广泛受欢迎程度并确定他的支持者。传统的民意调查方法不再被视为“黄金标准”，该公司需要一种新方法来接触传统民意调查机构难以接触到的受众。Echelon Insights 还旨在验证 Google Surveys 是否是一个合法的民意调查平台，因为在上届总统大选结果中，Google Surveys 的准确率排名第二。
关于客户
Echelon Insights 是一家预测分析公司，将民意调查、预测分析和数字智能相结合。该公司面临着了解 2016 年总统大选期间共和党投票情况的挑战。在 17 名候选人的竞争中，Echelon Insights 试图了解唐纳德·特朗普的广泛受欢迎程度并确定他的支持者。该公司还旨在验证 Google Surveys 是否是一个合法的民意调查平台，因为 Google Surveys 在确定上届总统大选结果方面排名第二准确。
解决方案
Echelon Insights 借助 Google 调查来了解共和党初选选民、他们支持的候选人以及他们认为所选候选人有吸引力的特质。该公司使用 Google 调查向可能的共和党初选选民询问他们自己的财政/社会意识形态以及针对特朗普支持者的具体问题。Google 调查速度快且成本低，这使得 Echelon Insights 能够比许多传统民意调查机构更快地发布辩论后民意调查结果。该公司能够更深入地了解唐纳德·特朗普的吸引力以及观看辩论对选民的影响方式。Echelon Insights 使用这些数据发布了一系列关于共和党形势的报告和分析，并计划在整个选举期间使用 Google 调查。
运营影响
数量效益
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