下载PDF
Eco-Tourism Agency's All-in-One Solution for Reservation Center with CallTrackingMetrics
技术
- 平台即服务 (PaaS) - 应用开发平台
- 传感器 - 全球定位系统
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 资产跟踪
服务
- 系统集成
挑战
我们在营销上花费了大量资金，首要目标是我们的营销活动需要转化为预订，然后我们可以将其转化为收入。为了实现这一目标，我们需要衡量线上举措和线下举措，并准确识别我们的客户来自哪里。从这里，我们可以根据效果衡量和优化营销活动支出。
关于客户
Skyline Eco-Adventures 是美国第一家滑索公司，由 Buck 和 Danny Boren 父子于 2002 年在夏威夷毛伊岛创立。 Skyline 的第一个地点是哈雷阿卡拉天际线之旅，位于美丽的毛伊岛内陆历史悠久的哈雷阿卡拉牧场。
解决方案
我们开始在预订中心使用 CTM，并创建了标准操作程序，预订代理对呼叫进行评分并在呼叫日志中输入收入金额。因此，当客户向我们预订旅游且价格为 350 美元时，客服人员会使用星级系统对通话进行评分，并将费用输入通话记录界面。现在，我们能够逐个呼叫地跟踪收入，并将收入归因于每月营销和广告支出的总回报。我们能够为所有办事处的每个广告和活动分配特定的跟踪号码，以便我们知道是否有人点击了我们的广告并访问了网站，是否拿起电话通过静态广告给我们打电话，以及他们是否真的预订了预约。这个过程使我们能够轻松调整其中一些渠道的获取成本，因为我们同时汇总在线预订收入和线下电话预订收入。结合我们的数据并能够纵观全局对我们来说非常有价值。
运营影响
数量效益
相关案例.
Case Study
Smart Water Filtration Systems
Before working with Ayla Networks, Ozner was already using cloud connectivity to identify and solve water-filtration system malfunctions as well as to monitor filter cartridges for replacements.But, in June 2015, Ozner executives talked with Ayla about how the company might further improve its water systems with IoT technology. They liked what they heard from Ayla, but the executives needed to be sure that Ayla’s Agile IoT Platform provided the security and reliability Ozner required.
Case Study
IoT enabled Fleet Management with MindSphere
In view of growing competition, Gämmerler had a strong need to remain competitive via process optimization, reliability and gentle handling of printed products, even at highest press speeds. In addition, a digitalization initiative also included developing a key differentiation via data-driven services offers.
Case Study
Predictive Maintenance for Industrial Chillers
For global leaders in the industrial chiller manufacturing, reliability of the entire production process is of the utmost importance. Chillers are refrigeration systems that produce ice water to provide cooling for a process or industrial application. One of those leaders sought a way to respond to asset performance issues, even before they occur. The intelligence to guarantee maximum reliability of cooling devices is embedded (pre-alarming). A pre-alarming phase means that the cooling device still works, but symptoms may appear, telling manufacturers that a failure is likely to occur in the near future. Chillers who are not internet connected at that moment, provide little insight in this pre-alarming phase.
Case Study
Premium Appliance Producer Innovates with Internet of Everything
Sub-Zero faced the largest product launch in the company’s history:It wanted to launch 60 new products as scheduled while simultaneously opening a new “greenfield” production facility, yet still adhering to stringent quality requirements and manage issues from new supply-chain partners. A the same time, it wanted to increase staff productivity time and collaboration while reducing travel and costs.
Case Study
Integration of PLC with IoT for Bosch Rexroth
The application arises from the need to monitor and anticipate the problems of one or more machines managed by a PLC. These problems, often resulting from the accumulation over time of small discrepancies, require, when they occur, ex post technical operations maintenance.
Case Study
Robot Saves Money and Time for US Custom Molding Company
Injection Technology (Itech) is a custom molder for a variety of clients that require precision plastic parts for such products as electric meter covers, dental appliance cases and spools. With 95 employees operating 23 molding machines in a 30,000 square foot plant, Itech wanted to reduce man hours and increase efficiency.
