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Embracing Social Engagement: adidas' #THEREWILLBEHATERS Campaign
适用行业
- 消费品
适用功能
- 销售与市场营销
挑战
传统足球品牌阿迪达斯 (adidas) 正在将其 17 岁消费者的主要受众拱手让给更新、更有趣的竞争对手。
关于客户
该客户是阿迪达斯 (adidas)，该品牌是一家全球运动品牌，以其供应足球鞋和装备而闻名 60 多年。
解决方案
#THEREWILLBEHATERS 活动将阿迪达斯的角色从装备制造商重新定义为信心供应商，拥抱辱骂并将负面评论转化为动力。
运营影响
数量效益
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