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Drift > 实例探究 > 艾默生的数字化转型与漂移:提高客户参与度
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Emerson's Digital Transformation: Enhancing Customer Engagement with Drift

技术
  • 传感器 - 自动驾驶传感器
适用行业
  • 水泥
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
用例
  • 时间敏感网络
  • 交通监控
服务
  • 测试与认证
挑战
从 2015 年开始,艾默生寻求以补充其传统方法的方式提升与潜在客户和客户的数字化互动。 COVID-19 加速了这一举措,推动艾默生深化其对数字化进入市场战略的承诺,其中包括将其数字体验与现实世界的连接相结合。
关于客户
艾默生是一家全球技术、软件和工程公司,为工业、商业和住宅市场的客户提供创新的解决方案。这家财富 500 强公司拥有超过 86,000 名员工,在全球拥有 170 个制造基地。
解决方案
对于艾默生来说,解决方案就是漂移。借助 Drift 的对话式 AI,艾默生为每位网站访问者提供动态且相关的体验 - 无论他们需要与艾默生专家联系还是使用自助服务网络资源。正常运行时间至关重要,这就是为什么 Drift 可以 24/7/365 为客户提供服务。
运营影响
  • Emerson's adoption of Drift has transformed their customer's digital experience. The company has moved away from a 'build it and they will come' mindset to a more proactive approach in engaging with customers. Drift also captures key insights through buyer and customer activity, which Emerson uses to create a better website. The company has been experimenting with different bot messages through Drift’s A/B testing functionality to learn what works best for their visitors. The use of Drift has not only improved the quality of their customer experience but also exceeded their ROI projections. As Emerson continues to grow with Drift, they are excited to see where this digital transformation takes them next.

数量效益
  • 600+ meetings booked through Drift

  • 80% of bot traffic from net new contacts

  • 60% of bot traffic are new contacts at known accounts

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