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Drift > 实例探究 > 通过漂移增强客户体验:就业英雄案例研究
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Employment Hero Enhances Customer Experience with Drift

技术
  • 分析与建模 - 机器人过程自动化 (RPA)
  • 传感器 - 相机/视频系统
适用行业
  • 设备与机械
适用功能
  • 采购
  • 销售与市场营销
用例
  • 行为与情绪追踪
  • 对话机器人
挑战
从一开始,Employment Hero 就希望提供卓越的客户体验并按照买家的条件吸引他们。他们需要一种方法来跟踪和监控客户在其网站上的行为,并提供实时销售参与的渠道。
关于客户
Employment Hero 是一家快速发展的初创公司,总部位于澳大利亚悉尼,为全球 80,000 多家企业提供就业工具。他们的集成平台帮助企业管理人力资源、工资、绩效、学习、认可和福利。
解决方案
Employment Hero 实施了 Drift,这是一个实时销售参与平台,当买家出现在网站上时,可以向销售代表发出警报。他们还使用 Drift 独特的机器人功能来个性化消息,并通过特定的策略针对不同的网站访问者。该团队采用了以数据为导向的方法,定期审查 Google Analytics 以识别需要机器人覆盖的页面。他们还使用 Drift 登陆页面来托管内容并与访问者互动。
运营影响
  • With Drift, Employment Hero has been able to create an incredible buyer experience that results in higher metrics and better results for their sales and marketing teams. The use of Drift has significantly increased the volume of meetings booked and contact requests. The company has also been able to shorten the sales cycle, providing a better experience for buyers who can now find exactly what they need without having to navigate around the website for a long time. The improved website experience applies to both prospects and customers, who can now get the help they need in a matter of minutes. Drift has also enabled Employment Hero to gain key insights into their website configuration, leading to a redesign that simplified their pricing models and improved messaging. Furthermore, Drift data supports the sales team's approach to prospecting and engaging, providing them with insights into who is engaging with their website, what they're engaging with, and how often they're visiting the website.

数量效益
  • 50+ meetings booked per month

  • 70+ conversions from Drift meetings to opportunities

相关案例.

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