下载PDF
Empowering Marketers with Next-Gen Customer Intelligence: A Case Study on Acxiom
技术
- 分析与建模 - 机器学习
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
- 教育
适用功能
- 维护
- 销售与市场营销
用例
- 库存管理
- 机器间付款
服务
- 云规划/设计/实施服务
- 数据科学服务
挑战
Acxiom 是一家客户智能公司，需要迁移到云，以扩展并支持客户捕获的不断增加的数据量。他们还面临着消费者数据碎片化和不准确的挑战。
关于客户
Acxiom 是一家客户情报公司，帮助品牌优化营销工作并创造更好的客户体验。他们与世界上一些最大的品牌合作并提供数据驱动的解决方案。
解决方案
Acxiom 实施了 Databricks Lakehouse，该解决方案使他们能够安全地统一客户数据进行分析。他们还利用 Delta Lake 作为集中数据存储。这使他们能够引入大量数据，提供对已知和假名视图的完全控制，并提高运营效率。
运营影响
数量效益
相关案例.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
