Iris > 实例探究 > 推动业务影响：洲际酒店集团的奖励合作伙伴计划案例研究

Enhancing Customer Engagement and Revenue through IoT in IHG's Rewards Partner Programme

适用功能

挑战

IHG 希望了解其奖励合作伙伴计划对业务的影响。 7400 万会员。

关于客户

IHG 是本案例研究的客户。他们的奖励合作伙伴计划拥有大约 7400 万会员。

解决方案

数据环境是通过组合来自洲际酒店集团及其合作伙伴的多个第一方和第二方数据源创建的。这使得能够分析和创建涵盖数百万客户记录的细分，并通过第三方信用卡支出、人口统计和偏好、生活方式和品牌调查数据进行叠加和增强。

运营影响

The solution provided by combining multiple data sources and creating a segmentation led to significant improvements in IHG's marketing strategies and communications. The strategies became more relevant, timely, and engaging, leading to higher email open rates and click-through rates. The return on marketing investment also saw a substantial increase. Furthermore, the understanding of what other areas of the customer journey IHG could communicate about and sell to the customers was enhanced, providing a more comprehensive view of the customer journey and potential touchpoints for engagement and sales.

数量效益

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