Iris > 实例探究 > 推动业务影响：洲际酒店集团的奖励合作伙伴计划案例研究

Enhancing Customer Engagement through IoT: A Case Study of IHG's Rewards Partner Programme

适用功能

挑战

IHG 希望了解其奖励合作伙伴计划对业务的影响。 7400 万会员。

关于客户

IHG 是本案例研究的客户。他们的奖励合作伙伴计划拥有大约 7400 万会员。

解决方案

数据环境是通过组合来自洲际酒店集团及其合作伙伴的多个第一方和第二方数据源创建的。这使得能够分析和创建涵盖数百万客户记录的细分，并通过第三方信用卡支出、人口统计和偏好、生活方式和品牌调查数据进行叠加和增强。

运营影响

The solution provided significant operational benefits to IHG. By creating a comprehensive customer segmentation, IHG was able to develop more effective and targeted marketing strategies and communications. This resulted in more relevant, timely, and engaging interactions with customers. The improved customer engagement not only enhanced customer loyalty but also provided IHG with insights into other areas of the customer journey where they could interact and potentially sell to the customers. This holistic approach to customer engagement and loyalty strategy has positioned IHG to better leverage its Rewards Partner Programme for business growth.

数量效益

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