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Europe’s Top Ecommerce Beauty Retailer Puts an End to Web Scraping with Imperva Bot Management
技术
- 分析与建模 - 机器人过程自动化 (RPA)
- 基础设施即服务 (IaaS) - 云计算
适用行业
- 水泥
- 建筑与基础设施
适用功能
- 仓库和库存管理
用例
- 对话机器人
- 交通监控
服务
- 云规划/设计/实施服务
挑战
欧洲最大的独立在线美容零售商之一面临着严重的网络抓取问题。该零售商怀疑其竞争对手正在使用先进的机器人从其网站上抓取定价和库存数据,从而使他们能够快速匹配价格和产品。该零售商注意到,其大部分流量并非来自真实用户,而是来自监视他们的竞争对手。他们对网站上所做的更改的反应速度太快了,超出了人类的速度,这表明使用了机器人。该零售商的解决方案开发人员在该网站上发现了大量机器人流量,其中一些可以追溯到竞争对手办公室的静态 IP。最初,零售商试图手动阻止坏机器人,但这变成了一场无休止的打地鼠游戏,因为机器人开始欺骗标头,并且很难确定地址是否真实。这项任务变得越来越耗时,很快他们每周都要花一天半的时间检查机器人。
关于客户
本案例研究中的客户是欧洲最大的独立在线美容零售商之一。他们提供各种品牌的数千种产品。该零售商面临着严重的网络抓取问题,竞争对手使用先进的机器人从其网站上抓取定价和库存数据。这使得竞争对手能够快速匹配价格和产品,从而实时削弱市场上的零售商。该零售商的主要电子商务网站托管在 Microsoft Azure 云中,他们需要一种解决方案,能够使用 DNS 路由流量并让其他人托管它,同时还使用 CNAME 而不是 IP 地址。
解决方案
该零售商寻求 Imperva(以前称为 Distil Networks)的帮助,以阻止恶意机器人抓取网站数据。该零售商对解决方案的要求是,它必须能够通过 DNS 路由流量来快速过滤所有流量,并且需要即插即用,这样团队就不必投入大量时间或 IT 人员用于部署和持续管理的资源。由于他们的主要电子商务网站托管在 Microsoft Azure 云中,因此基于设备的解决方案并不是一个可行的选择。他们需要一种解决方案,可以使用 DNS 路由流量并让其他人托管它。该零售商的云基础设施还要求该解决方案使用 CNAME 而不是 IP 地址。该零售商与 Imperva 进行了一次试验,发现该网站的机器人数量大幅减少。他们全面实施并快速启动并运行。
运营影响
数量效益
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