Iris > 实例探究 > 捕捉奥运会的精髓：欧洲体育的成功活动

Eurosport's Digital Transformation for PyeongChang 2018 Olympics

适用功能

挑战

我们面临的挑战是在 2018 年平昌奥运会之前为欧洲体育制作一场宣传活动，捕捉奥运会的精髓并吸引球迷。

关于客户

客户 Eurosport 是一家全球体育广告公司，希望开展一项活动来吸引粉丝并宣传奥运会。

解决方案

Iris 围绕“数百万次旅程，一个目的地”的概念开展了一项活动。他们制定了内容和社交媒体策略，以分享运动员在奥运会前的时刻和旅程。

运营影响

The digital solution provided by Iris allowed Eurosport to effectively capture and share the journey of athletes leading up to the PyeongChang 2018 Olympics. The platform served as the ultimate destination for fans to experience the Olympics, sharing the moments and journeys that lead to the Games every day. This not only enhanced the viewer experience but also reinforced Eurosport's position as a leading sports television network. The solution also demonstrated the potential of digital platforms in enhancing the coverage and viewer experience of major sports events.

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