Expanding Market Reach through Omnichannel Approach: A cleverbridge Case Study

The migration of the old desktop application to the web, along with its backend integration, has allowed clients on different platforms and devices to easily access the application. The web app now features a brand new UX design that is much more appealing to customers than the previous, 14-year-old version. To ensure the app meets the clients' needs, they were engaged in validating features to understand which existing features to be migrated to the web, and which ones are outdated and not used anymore. For example, pop-up windows were provided to verify that customer actions are precise as the app involves a variety of payments. The improved BI analytics have not only satisfied the largest client but also provided an opportunity for cleverbridge to enhance its value proposition to other clients. The company is now considering offering such customized analytics to other customers or building the tool in the service offering and enabling clients to create such reports in their accounts.

Increased potential client outreach due to the availability of the application across different operating systems, browsers, and mobile devices.

Improved user experience due to the new UX design.

Enhanced value proposition to clients due to improved BI analytics.