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N-iX > 实例探究 > 通过基于网络的应用程序和增强的用户体验设计扩大市场范围并改善客户体验
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Expanding Market Reach through Omnichannel Approach: A cleverbridge Case Study

技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 机器人 - 轮式机器人
适用行业
  • 水泥
  • 设备与机械
适用功能
  • 产品研发
  • 质量保证
用例
  • 实验自动化
服务
  • 系统集成
  • 测试与认证
挑战
smartbridge 需要重新设计他们的解决方案,以扩大客户覆盖范围并改善客户体验。现有的桌面应用程序仅限于 Windows 用户,无法在其他操作系统或移动设备上使用。分析报告缺乏直观的信息数据。
关于客户
smartbridge 是一家总部位于德国的公司,提供电子商务和订阅管理解决方案,以实现数字商品、在线服务和 SaaS 的货币化。他们为各行业的 B2C 和 B2B 客户提供服务,帮助他们在国际市场上获得更多客户、提高保留率并增加收入。
解决方案
N-iX 帮助客户将桌面解决方案迁移到网络、构建新的用户体验设计并增强分析报告。他们应用了精益用户体验方法、迭代原型设计方法,并进行了用户测试。他们还让客户的利益相关者和客户参加研讨会,以验证功能和设计。 N-iX 支持基于 Web 的应用程序的前端实施和后端集成。他们还使用 Power BI 构建了清晰且信息丰富的商业智能报告。
运营影响
  • The migration of the old desktop application to the web, along with its backend integration, has allowed clients on different platforms and devices to easily access the application. The web app now features a brand new UX design that is much more appealing to customers than the previous, 14-year-old version. To ensure the app meets the clients' needs, they were engaged in validating features to understand which existing features to be migrated to the web, and which ones are outdated and not used anymore. For example, pop-up windows were provided to verify that customer actions are precise as the app involves a variety of payments. The improved BI analytics have not only satisfied the largest client but also provided an opportunity for cleverbridge to enhance its value proposition to other clients. The company is now considering offering such customized analytics to other customers or building the tool in the service offering and enabling clients to create such reports in their accounts.

数量效益
  • Increased potential client outreach due to the availability of the application across different operating systems, browsers, and mobile devices.

  • Improved user experience due to the new UX design.

  • Enhanced value proposition to clients due to improved BI analytics.

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