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Finding upgrades in a galaxy of possibilities
技术
- 分析与建模 - 机器学习
- 分析与建模 - 预测分析
- 分析与建模 - 实时分析
适用行业
- 消费品
- 电子产品
适用功能
- 商业运营
- 销售与市场营销
服务
- 数据科学服务
- 系统集成
挑战
Samsung’s marketing and analytics teams faced the challenge of understanding upgrade preferences across various demographics, device profiles, and carrier loyalty. With traditional BI tools, digging deeper into the data to answer these questions could take weeks. The complexity and volume of data, including customer demographics, location, device preferences, and past interactions, made it difficult to reliably check every possible factor. Samsung needed a solution that could handle the scale and complexity of their data to optimize their product launches and better target customers.
关于客户
Samsung is one of the most valuable consumer brands globally, known for its innovative technologies, products, and design. The company inspires the world with its consumer electronics, mobile devices, and medical equipment, enriching people's lives daily. Samsung values creativity and partnership, constantly seeking innovative solutions to global problems. The company sells around 80 million new handsets every quarter, adding up to over 2 billion Galaxy phones sold over the last decade. Samsung's marketing and analytics experts aim to understand customer segments likely to upgrade and the factors influencing their decisions.
解决方案
To address their challenges, Samsung turned to Sisu, an operational analytics platform that helps businesses diagnose why their critical metrics are changing. Sisu’s platform quickly and automatically surfaces the facts driving critical business metrics by testing and tuning tens of millions of hypotheses in seconds. This speed and ease of use allowed Samsung to gain actionable insights quickly. Sisu is now deployed globally at Samsung, serving critical insights to every part of the business. The platform continuously tracks changes in key metrics like customer upsells, retail sales, and campaign performance. Sisu’s integration has made Samsung’s analytics workflows more collaborative, enabling real-time ad hoc queries and saving hundreds of hours of time every month.
运营影响
数量效益
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