Iris > 实例探究 > 全黑队球衣的力量：#ForceOfBlack 活动

Force of Black: Leveraging IoT for Sports Marketing and Advertising

技术

适用功能

挑战

我们面临的挑战是展示全黑队球衣所代表的传统、文化和统治地位。

关于客户

客户是阿迪达斯，一家体育营销和广告公司。

解决方案

解决方案是开展#ForceOfBlack 活动，作为球衣遗产和文化的体现。其中包括一项体验式营销策略，挑战粉丝在风洞中面对黑色力量。

运营影响

The #ForceOfBlack campaign was a resounding success, generating significant engagement and visibility for Adidas and the All Blacks. The interactive 'Travelator' experience and the unique URL change to celebrate the All Blacks' winning streak created a buzz among fans and the wider public. The campaign not only reinforced the All Blacks' dominance in international rugby but also strengthened Adidas' association with the team. The significant increase in video views and social media reach demonstrates the campaign's wide appeal and effectiveness in engaging with fans. The addition of over 14,000 new social media fans indicates the campaign's success in expanding the brand's audience.

数量效益

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