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Fortune 500 technology company improved funnel conversation through enhanced decision making with integrated dashboards
技术
- 分析与建模 - 数据即服务
- 分析与建模 - 实时分析
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 系统集成
挑战
The client, a leading Fortune 500 global technology company, was facing a challenge in deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. They needed custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing revenue, traffic metrics, orders, funnel conversion rates, etc. Part of the solution required integration with various online and third-party data sources for a 360-degree view of the client's business.
关于客户
The customer is a leading Fortune 500 global technology company. As a major player in the technology industry, the company has a significant presence worldwide. The company was seeking to improve its funnel conversion rate and visitor stickiness by deploying real-time, interactive, and user-friendly dashboards for cross-functional stakeholders. The company also required custom and personalized reporting solutions that incorporated multi-layer drill downs showcasing various metrics such as revenue, traffic, orders, and funnel conversion rates. Additionally, the company needed to integrate various online and third-party data sources to achieve a comprehensive view of its business.
解决方案
Blueocean Market Intelligence conducted a series of workshops to understand the business drivers, activities, and to define the actual list of metrics. Several data sources such as client CRM, web metrics, promotion and product data, and publicly available demographic data were prepared and integrated. The Blueocean team built approximately 50 interactive dashboards over a period of 1 month with daily distribution across client geographies. The solution integrated data from over 50 sources and scaled up a unified marketing database. It operationalized the delivery of approximately 100 dashboards a week for global stakeholders.
运营影响
数量效益
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