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实例探究 > FSV Tripled Demos Leading to Rise in Qualified Leads

FSV Tripled Demos Leading to Rise in Qualified Leads

技术
  • 功能应用 - 企业资源规划系统 (ERP)
适用行业
  • Professional Service
  • Software
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 系统集成
  • 培训
挑战
FSV wanted to shift the focus from targeting large enterprise companies to a new area for growth, the small to mid-sized company. As a result, FSV’s approach to sourcing new business was in transition away from relying strictly on referrals.
关于客户
FSV is a company that was traditionally focused on targeting large enterprise companies. However, they decided to shift their focus to small to mid-sized companies to explore new growth opportunities. This transition required a change in their approach to sourcing new business, moving away from relying strictly on referrals. To support this shift, FSV needed to build a newly structured sales team and equip front-line managers with the tools to sustain the team’s momentum.
解决方案
FSV utilized VorsightBP’s Persuasive Prospecting program to build a newly structured sales team and equip front-line managers with the necessary tools. The training included a combination of interactive workshop learning, exercises, role-playing, and a demonstration of cold calling best practices through live calling on speakerphone. Additionally, a restructured weekly schedule was implemented to improve time management. The manager training aimed to utilize interactive discussion-oriented sessions to outline a plan to sustain momentum and provide sales leaders with concrete 'to-dos' and a time frame for implementation.
运营影响
  • Within three months of the initial training, FSV’s sales team nearly tripled the amount of demos scheduled per week.
  • FSV improved their demo-scheduling rate significantly.
  • FSV brought VorsightBP in to interview and assess a new sales rep candidate.
数量效益
  • FSV’s sales team nearly tripled the amount of demos scheduled per week within three months.

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