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Game, Set, Match. Babolat Aces Media Management with Cloudinary
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 消费品
适用功能
- 商业运营
- 销售与市场营销
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 系统集成
挑战
Babolat 是 B2B 球拍运动器材销售领域的领导者，该公司正计划重新设计其品牌网站，以推出其 B2C 电子商务业务。该公司需要一款数字资产管理 (DAM) 解决方案来成为这些变化和数字化转型的核心。Babolat 计划于 2020 年在 8 个亚洲和欧洲国家推出一个新的品牌网站，并于 2021 年在美国推出。该公司专注于设计一个电子商务生态系统，其中包含顶级球员使用其装备的精彩视频，以及一个展示其产品和品牌的图片丰富的网站。Babolat 的团队开始研究各种 DAM 解决方案，以便通过集中的资产库实现高效管理，并能够轻松与外部团队共享。
关于客户
Babolat 是一家总部位于法国的公司，专门生产球拍运动器材。它是该领域历史最悠久的国际品牌，其设备被许多世界顶级球员使用。自 1875 年发明球拍天然肠线以来，Babolat 一直延续其悠久的创新传统，通过不断将球拍运动器材添加到其产品组合中来支持球员和比赛。如今，Babolat 为所有网球、羽毛球和板网球爱好者提供设备。该公司拥有 201-500 名员工，总部位于法国里昂。
解决方案
Babolat 选择 Cloudinary 是因为其采用现代 DAM 方法，能够提供图像和视频的动态转换以及移动响应能力。Cloudinary 可以托管图像和视频，其与内容交付网络 (CDN) 的集成也支持一家面向四大洲的国际公司实现最佳性能。使用基于 URL 的自动化的能力还使网络团队能够轻松地动态操作和优化图像以实现移动响应能力。Babolat 已经为 Cloudinary 实施了两个初始用例，满足了其网站发布的先决条件。第一个用例与产品图像有关（例如球拍快照），他们为此开发了特定的工作流程。这些是在公司的 SharePoint 协作工具上实施的，然后传输到 Cloudinary，在那里添加自定义元数据以与 Akeneo PIM 系统集成，然后发布到数字目录中。第二个用例涉及在 Cloudinary DAM 中创建和管理的营销资产的交付。
运营影响
数量效益
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