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Genpact Achieves Reporting Nirvana with Domo
技术
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Professional Service
适用功能
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
- 供应链可见性(SCV)
服务
- 数据科学服务
挑战
全球专业服务公司 Genpact 希望将自动化和数字技术引入其营销职能。他们需要一种报告工具，能够通过来自所有渠道和工具的数据提供实时、数据驱动的洞察。挑战在于找到一个可以连接不同数据集并提供用户友好体验的平台。目标是让他们随时掌握准确的数据，以便他们能够实时确定适合目标受众的正确洞察。
关于客户
Genpact 是一家全球专业服务公司，与财富 500 强企业合作，帮助他们推动数字化创新和数字化智能运营。他们与各行各业合作，拥有 90,000 名员工。该公司的营收为 35 亿美元，业务范围广泛，整个组织共有 50 名 Domo 用户。Genpact 专注于将数字技术融入其运营，尤其是在营销职能中。
解决方案
Genpact 选择 Domo 作为报告工具，是因为其数据连接器库和用户友好体验。他们分多个阶段实施 Domo，首先在 Domo 中构建 Genpact 的整个归因模型。这使营销团队和公司领导能够实时查看其 KPI，从而提高他们的决策能力。在第二阶段，Genpact 专注于将其所有渠道数据连接到 Domo 中，以便对其生态系统进行单一视图。此活动中心包括一个顶级仪表板，可显示针对业务 KPI 的总体绩效，数据来自入站、出站、社交、网络、内容和内部销售。
运营影响
数量效益
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