下载PDF

Google Cloud Platform > 实例探究 > GetYourGuide Experiences Hike in Growth with Looker

GetYourGuide Experiences Hike in Growth with Looker

技术

分析与建模 - 实时分析
应用基础设施与中间件 - 数据交换与集成

适用功能

商业运营
销售与市场营销

用例

质量预测分析
实时定位系统 (RTLS)

服务

数据科学服务

挑战

GetYourGuide, a travel experience booking platform, was facing challenges with its open source Relational Online Analytical Processing (ROLAP) cube. The tool required basic database skills to use, limiting the number of employees who could utilize it. As the company expanded, data volumes and the number of employees needing insights increased, resulting in sluggish query performance and an increase in time-outs. This led to an overburdened Data Platform team, as they were inundated with ad-hoc requests for insights. The team realized that they needed a new solution that could scale with the company's growth and make data accessible to all team members.

关于客户

GetYourGuide is a travel experience booking platform that allows individuals to book travel experiences at over 7,500 destinations worldwide. From skip-the-line tickets to the top of the Eiffel Tower, to a walking tour through the ruins of Rome, more than 15 million individuals use GetYourGuide each month. Since its founding in 2009, travelers from more than 170 countries have used GetYourGuide to book over 20 million tours, activities, and attraction tickets. With more than 15 million monthly active users, GetYourGuide's business depends on making sure they are able to book the experience they want, when they want. The only quantitative way to know if they are meeting consumer needs and desires, is through data.

解决方案

GetYourGuide turned to Looker, a modern platform for data that delivers data analytics and business insights to every department at the point of decision. Looker's HTML5-based interface was accessible from any location and any web-enabled device, meeting GetYourGuide's first criterion of bringing data to every team member. Looker also provided productivity gains for the Data Platform team. With Looker's easy-to-use interface and LookML, Looker's SQL abstraction layer, the Data Platform team was able to answer user requests in less than an hour, a process that previously could take weeks. In less than a month, with only one engineer's time, GetYourGuide was able to migrate all of its critical data points to Looker.

运营影响

With Looker in place, and data now accessible and available to everyone at GetYourGuide, the entire company moves faster.
Having data at their fingertips helps GetYourGuide employees prioritize their work based on what will have the biggest impact on the business.
By having data so readily available, GetYourGuide employees now track key metrics on a regular basis. This helps them monitor progress and make sure they are on the right track, as well as spot, investigate, and resolve issues on their own.

数量效益

Since implementing Looker, the Data Platform team receives 75% fewer ad-hoc requests. This has relieved three to four full-time employees to focus on bigger-impact projects for the business.
In the first two years of using Looker, GetYourGuide's business more than quadrupled.