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Global biopharmaceutical company Achieves 60% email open rates
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 药品
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 软件设计与工程服务
挑战
The global biopharmaceutical company was preparing for the launch of two blockbuster drugs and needed to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams. The challenge was to expand the ability of their representatives to reach customers through their preferred channels while ensuring compliance.
关于客户
The customer is a global biopharmaceutical company with operations across the US, Europe, and Australia. The company is preparing for the launch of two blockbuster drugs and has a team of 300 representatives who need to engage with customers digitally in a compliant manner. The company is looking to supplement face-to-face interactions with digital engagement across brand, medical, and sales teams.
解决方案
The company implemented compliant email capabilities for their 300 representatives across the US, Europe, and Australia. This allowed the representatives to reach customers through their preferred channels while ensuring compliance. The solution also enabled the company to have a 1-day turnaround for compliant email templates, which increased the efficiency of their operations.
运营影响
数量效益
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