Global Data Center Solution Provider Improves Agility and Time-To-Value by 80%

• 应用基础设施与中间件 - 数据交换与集成
• 应用基础设施与中间件 - 数据可视化
• 平台即服务 (PaaS) - 数据管理平台

• 商业运营
• 销售与市场营销

• 数据科学服务
• 系统集成

Digital Realty, a global data center solution provider, was experiencing significant growth and acquiring new companies. With these acquisitions came new systems that needed to be integrated with Digital Realty's enterprise data platform. The company was using ETL tools for data integration, but as the market and customer base grew, these tools were no longer sufficient. They required a broad range of specialized knowledge and were resistant to change. Digital Realty needed a flexible, adaptable data platform that could handle the company's evolving needs. They wanted to develop trust in enterprise data among all stakeholders, spend less time on manual data integration and governance and more time on data analysis, improve enterprise-wide financial planning and analysis, and deliver market segmentation and a 360° customer view for better customer targeting and value creation.

Digital Realty is the world’s largest full-scale data center solution provider, offering colocation services, wholesale deployments, interconnection, and cloud services via 156 data centers across 11 countries. Digital Realty’s customers include domestic and international companies in multiple industries ranging from information technology and Internet enterprises, to manufacturing and financial services. In 2016, the company brought in a revenue of around $2 billion with its 1,000 employees. As the company became popular within specific areas such as professional services, colocation, cloud services, and interconnection services, Digital Realty acquired many new companies – and in turn new systems – to offer best-of-breed solutions.

Digital Realty's solution to its business need consisted of a technical component and a personnel component. Technically, Digital Realty created a framework for business stakeholders using the Denodo Platform, Semarchy master data management (MDM), and the Birst data visualization tool for dashboarding. The Denodo Platform uses data virtualization to combine key business entities, such as Location and Customer master, etc., with transactional data. The data virtualization layer also holds all business rules and policies that are being defined through IT and business stakeholder collaboration. Data governance is also an integral part of the Denodo Platform, and it provides better governance and security to business users' financial information. From a personnel standpoint, Digital Realty identified pilot data champions based on subject matter expertise. These experts from various lines of business work with the IT team to ensure that the requirements are well defined and then implemented in data quality dashboards. Data champions also use tools to validate data quality and certify that data is suitable for company use. Using the technical and personnel components, Digital Realty created a solution framework to provide predictable value in three weeks' iteration, using agile methodology.

• Enabled business users across lines of businesses to engage in more efficient external reporting.
• Accelerated the identification of quality issues via the quality dashboarding tool.
• Delivered precise customer segmentations and go-to-market strategies.

• Improved agility and time-to-value by 80%