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Global Manufacturer igus Streamlines Content Management with Acquia DAM
技术
- 功能应用 - 企业资产管理系统 (EAM)
- 基础设施即服务 (IaaS) - 云数据库
适用行业
- 设备与机械
- 塑料
适用功能
- 物流运输
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 最后一英里交付
服务
- 系统集成
- 培训
挑战
igus 是一家工程塑料和聚合物产品的全球制造商和分销商，在管理和分配遍布 150 多个国家/地区的大型分散团队的营销和品牌内容方面面临着重大挑战。该公司实施了数字资产管理 (DAM) 解决方案来支持跨团队和时区的内容共享和分发。然而，该解决方案只能由连接到公司服务器的人员访问，这使得办公室外的任何人都不方便检索资产。因此，团队继续在各种设备和工具上存储内容。如果没有单一、集中、基于云的解决方案来存储和管理数字资产，就没有单一的事实来源，这使得 igus 难以确保团队将正确的数字资产用于正确的目的。
关于客户
igus 是一家总部位于德国的工程塑料和聚合物产品的全球制造商和分销商。他们的产品范围包括滚珠轴承、3D 打印材料、工业电缆、智能塑料等。该公司在 35 个国家/地区开展业务，在另外 80 个国家/地区拥有合作伙伴，拥有近 3,000 名员工。作为一家真正的全球运营公司，igus 拥有庞大、分散的团队，需要营销和品牌内容来为客户提供服务。该公司此前实施了数字资产管理解决方案，支持跨团队、跨时区的内容共享和分发，但该解决方案只有连接到公司服务器的人员才能访问，这使得办公室外的任何人都不方便检索资产。
解决方案
为了应对这一挑战，igus 实施了 Acquia DAM，这是一个基于云的集中式库，可提供 24/7 的按需内容访问。该解决方案允许任何具有互联网连接的用户登录 DAM 系统并搜索最能满足其需求的资产。为了提高内容交付速度，igus 将所有常用营销工具连接到 Acquia DAM，允许团队直接从他们正在使用的工具访问存储在 Acquia DAM 中的内容。 Acquia DAM 利用 Amazon Web Services，该服务利用世界各地的服务器和数据中心来确保 igus 用户无论身在何处都可以立即使用 DAM 系统中的内容。 Acquia DAM 还为 igus 提供了内容的单一真实来源，并显着简化了资产分配。 igus 使用门户来管理特定的资产子集，以便与世界各地的合作伙伴和团队共享，从而简化分配并确保内部和外部团队都使用经过批准的准确数字资产。
运营影响
数量效益
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