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Global PC vendor simplified 80,000+ page digital presence management through automated tag management solution
技术
- 分析与建模 - 数据即服务
适用功能
- 商业运营
服务
- 数据科学服务
挑战
The client, a leading US PC manufacturer, had over 80,000 web pages spread across 15 domains and multiple languages. This vast digital presence led to data integrity challenges in the implementation of Adobe SiteCatalyst. There was a lack of coordination between the site and analytics teams, resulting in inconsistency and errors in tagging. Business partners frequently found questionable data, often without any explanation, leading to a distrust of the numbers shown by the analytics team.
关于客户
The customer in this case study is a leading US PC manufacturer. They operate in the Information Technology industry and have a vast digital presence, with over 80,000 web pages spread across 15 domains and multiple languages. The company uses Adobe SiteCatalyst for their digital analytics but has been facing challenges due to data integrity issues and inconsistencies in tagging. The lack of coordination between their site and analytics teams has led to errors and questionable data, causing a distrust in the numbers shown by the analytics team.
解决方案
Blueocean Market Intelligence approached the problem by first defining and documenting the intended tagging logic for all variables. This was based on variable maps, site structure, and discussions with business partners. They then configured an automated solution to collect all data captured for every variable on every page. A web form tracker was created to compare the collected data to the business rules and variable map, and identify patterns in implementation issues across page types. They provided actionable recommendations to correct any tagging issues identified. The solution validated approximately 80,000 pages, identifying approximately 1,900 instances of 49 unique errors. Old and/or decommissioned tags were removed from the website, and all tag issues were fixed.
运营影响
数量效益
