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Global Timeshare Company Accelerated Its Digital Marketing and E-commerce Engine
技术
- 功能应用 - 企业资产管理系统 (EAM)
- 功能应用 - 产品数据管理系统
适用行业
- 电子商务
适用功能
- 商业运营
服务
- 软件设计与工程服务
挑战
客户的上市团队不习惯在数字网络世界中吸引新买家。这些前景来自不断变化的人口群体——千禧一代和 Z 世代，他们越来越多地采用在线评估选项和进行预订的新方法。
客户面临三个关键挑战。
- 过时和老化的系统（遗留核心）
- 网络存在不足和电子
- 缺乏预测性的客户理解和分析
客户
未披露
关于客户
该客户是一家领先的全球分时度假公司，在全球目的地度假村提供高质量的度假所有权选择以及令人垂涎的名牌豪华俱乐部会员资格。
这家分时度假公司曾经是一家美国跨国酒店集团的一部分，该集团提供广泛的酒店和度假村组合，直到它被分拆成一家上市公司。
解决方案
分时度假行业已成为酒店业大流行复苏的最早卷土重来的故事。它也是并购活动获得市场份额最活跃的活动之一。精心策划的技术驱动计划使该行业能够快速发展并不断创新，成功应对不断变化的趋势，尤其是在大流行后新兴的商务休闲和数字游牧民的新生活方式。
对于分时度假行业来说，每一次体验交易都会产生回忆和忠诚。 Mindtree 为分时度假构建的强大而灵活的数字技术骨干使其销售和营销团队能够影响买家的决策并扩大需求渠道。新的现代化营销和电子商务引擎现在策划了度假体验的强大愿景，鼓励潜在买家成为业主。新平台可以根据业务需求进行扩展，这也有助于组织的底线。
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