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Twilio > 实例探究 > 使用 Twilio SendGrid 提高捐赠者参与度和个性化
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GlobalGiving's Impactful Giving Through Personalized Emails

技术
  • 分析与建模 - 机器学习
  • 网络与连接 - 5G
适用行业
  • 水泥
  • 设备与机械
适用功能
  • 物流运输
  • 仓库和库存管理
用例
  • 楼宇自动化与控制
  • 最后一英里交付
服务
  • 系统集成
  • 培训
挑战
GlobalGiving 希望改善捐赠者体验并创建个性化电子邮件更新来传达捐赠的影响。
关于客户
GlobalGiving 是一家技术非营利组织,将捐助者与全球值得信赖的非营利组织联系起来,并为小型非营利组织提供培训计划。
解决方案
GlobalGiving 实施了 Twilio SendGrid 的电子邮件 API,以轻松管理大规模交易电子邮件并为每位捐赠者创建个性化电子邮件。
运营影响
  • With SendGrid, GlobalGiving was able to create a hyper-personalized email program at scale. This allowed them to build and nurture trust with donors, helping them feel the impact of their generosity. The integration with SendGrid was reliable and did not require constant updates, allowing the GlobalGiving team to focus on building features to drive more donations. The data-driven email strategy also helped maintain good list hygiene and an exceptional sending reputation. SendGrid's webhooks provided granular detail needed to troubleshoot individual cases and adjust email strategy when necessary. This has led to an increase in donor engagement and a shift towards a new mindset for disaster-relief fundraising, keeping the community engaged for the long run.
数量效益
  • 500,000 personalized emails sent per month
  • 32% average open rate
  • 5% average click rate

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