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Gong > 实例探究 > Gong Forecast:彻底改变 Crayon 竞争情报软件的预测
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Gong Forecast: Enhancing Crayon's Forecasting Accuracy and Efficiency

技术
  • 分析与建模 - 实时分析
适用功能
  • 销售与市场营销
用例
  • 需求计划与预测
  • 库存管理
服务
  • 系统集成
挑战
在 Kong Forecast 之前,Crayon 必须跟踪多个来源的交易信息并将其放入 Google 表格中。这个过程很乏味,而且他们对自己的预测缺乏信心。
关于客户
Crayon 是竞争情报软件领域的领导者,为组织提供对其竞争对手活动的实时洞察。他们依靠 Crayon 来跟踪和分析整个组织的竞争情报。
解决方案
Crayon 使用Gong Forecast,它使用人工智能来了解客户互动并提供每笔交易的完整现实情况。它揭示了管道风险,指出了预测变化,并使每个参与人员都与清晰的审计跟踪保持一致。
运营影响
  • The implementation of Gong Forecast has brought about significant operational improvements for Crayon. The solution has not only improved the accuracy and efficiency of their forecasting process but also enhanced their selling process, particularly for competitive selling. The ability to track competitor mentions in real-time allows Crayon to act promptly, rather than reacting after a loss. Gong Forecast also serves as an early warning system when competitors are part of a deal, suggesting the next steps a rep should take to move a deal forward. Furthermore, Gong Forecast has become an integral part of how Crayon delivers a great customer experience and shapes their product evolution. The tool is not limited to the sales team but serves as a business tool, helping the sales, customer success, and product teams all work together.
数量效益
  • 66% reduction in time spent in forecasting calls
  • Significant increase in forecasting accuracy
  • Real-time win-loss analysis

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