下载PDF
Qlik > 实例探究 > Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik
Qlik Logo

Great Ormond Street Hospital Children's Charity improves fundraising campaign performance with analytic insights powered by Qlik

技术
  • 分析与建模 - 实时分析
  • 应用基础设施与中间件 - 数据可视化
适用行业
  • 医疗保健和医院
适用功能
  • 销售与市场营销
用例
  • 实时定位系统 (RTLS)
服务
  • 数据科学服务
挑战
Great Ormond Street Hospital Children's Charity was facing a decrease in the performance of warm cash appeals and needed to understand the reasons why and to explore more insight driven approaches to combat this. Previously, fundraising campaign reporting was done after each campaign by pulling data into Excel to create tables and charts, then moving these into Powerpoint for delivery and presentation. This often occurred after the next campaign was already live. The process was costly in terms of the time and resource required to prepare reports and did not allow the team to be as flexible and reactive as they would like.
关于客户
Great Ormond Street Hospital Children’s Charity is a leading charity organization based in the United Kingdom. The charity is dedicated to supporting the Great Ormond Street Hospital, a children's hospital located in the Bloomsbury area of the London Borough of Camden, and its patients by fundraising. The charity funds advanced medical equipment, child and family support services, pioneering research, and rebuilding and refurbishment of the hospital. The charity's fundraising campaigns are a crucial part of its operations, and the performance of these campaigns directly impacts the charity's ability to provide support to the hospital and its patients.
解决方案
The charity implemented the Qlik Analytics platform with Qlik Sense and GeoAnalytics. An initial app, the ‘Warm Cash PCA’ app, was launched in September 2018, which has allowed campaign managers to gain insight and track progress in real-time, and to visualise results against previous campaigns. The GeoAnalytics mapping tool has proved popular with fundraisers and helped to narrow down the best locations to hold regional Legacy Events based on the density of different supporter groups and travel times. A further plan is to roll out Post Campaign Analysis apps for more fundraising areas across the Charity, to expand the use of Qlik to enable efficient and effective fundraising across the charity.
运营影响
  • Around 15 days time and cost saving per campaign.
  • Self-service allowing managers to explore their own data and draw their own insights, which is also helping improve data literacy and data democratisation.
  • Following this success we’re developing further Qlik Sense apps to support our fundraising teams such as an app to track consent for different communication channels and another focused around our Regular Giving programme.
数量效益
  • 15 days time and cost saving per campaign

相关案例.

联系我们

欢迎与我们交流!

* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

Thank you for your message!
We will contact you soon.