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Outreach > 实例探究 > 缩小差距:Guild Mortgage 公司如何利用外展来提高潜在客户转化率
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Guild Mortgage Company: Accelerating Sales Momentum with IoT

适用功能
  • 维护
  • 销售与市场营销
用例
  • 需求计划与预测
  • 租赁金融自动化
挑战
Guild Mortgage Company 正在努力满足对其服务的需求,并且需要找到一种方法来更快、更有效地响应潜在客户。
关于客户
Guild Mortgage 是一家全国认可的独立抵押贷款机构,提供住宅抵押贷款产品以及本地发起和服务。他们已经为客户提供了超过五十年的服务,并深受购房者的信赖,能够驾驭不可预测的市场。
解决方案
Guild Mortgage 实施了 Outreach(一种销售和营销技术),以简化其领导参与流程并提高信贷员的工作效率。他们利用序列在整个漫长的交易周期中与客户保持联系,并使用自动化功能来维持与客户的关系。
运营影响
  • The implementation of Outreach has streamlined workflows not only for the sales team but also for the recruiting team at Guild Mortgage. The platform has enabled the company to create, maintain, and measure the success of their candidate pipeline, all while ensuring their communications are personal and compliant. Furthermore, Outreach has given leaders visibility into the activities and channels that are driving better outcomes for customers. These insights are fueling improvements in both sales and marketing, shaping the future of selling at Guild Mortgage. The platform has also helped the team to be more productive and effective, as noted by Michelle Castle, a Guild Mortgage Area Manager.
数量效益
  • Loan officers are connecting with leads 2x faster
  • Sharpened lead conversion rates
  • Closing the gap between leads generated and leads closed

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