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Hashtag You's Transformation into a Data-Centric Company with Fivetran
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 设备与机械
适用功能
- 维护
- 销售与市场营销
用例
- 楼宇自动化与控制
- 人员跟踪与监控
挑战
Hashtag You 是一家直接面向消费者的电子商务领域的品牌创建者，在利用和构建组织内的数据方面面临着重大挑战。作为一家数据驱动的公司，在营销、产品和客户分析以及运营分析中使用分析对其业务模式至关重要。最初，Hashtag You 通过 Google Sheets 和自行创建的数据管道实施了多个零碎的解决方案。然而，该公司很快意识到需要一种集中且可扩展的数据摄取方法。挑战不仅在于建立强大的数据管道，还在于快速轻松地连接新的数据源。该公司需要一个允许非数据专家建立这些联系的解决方案。此外，该公司必须管理各种平台上的广告，结合营销和网上商店数据，与其他数据管道链接，并分析活动绩效。
关于客户
Hashtag You 是直接面向消费者的电子商务领域的品牌创建者，主要活跃在德国、奥地利、瑞士、法国、比利时和意大利。该公司利用其在影响者营销方面的专业知识来打造下一代社交媒体品牌和强大的基于品牌的社区。其品牌组合包括 Ava & May 和 Faynt 家用香水和香水。该公司履行来自欧洲和世界各地的订单。作为一家数据驱动型公司，Hashtag You 在其业务的各个方面利用分析，从营销到产品、客户分析到运营分析。
解决方案
Hashtag You 向 Fivetran 求助，以满足其数据摄取需求。 Fivetran 的易用性和 ELT 功能给该公司留下了深刻的印象，该公司能够建立与其所有营销渠道的连接器，这是该公司最重要的数据源。 Fivetran 提供了连接连接器的分步流程，使非数据专家的员工也能进行连接。例如，Google Analytics 连接只需十分钟即可启动并运行，并且所有历史数据仅在三个小时内即可获得。 Hashtag You 还链接了其他数据管道，例如通过 MongoDB 运行的内部预算工具，并添加了 TikTok 等其他来源。为了衡量活动绩效，该公司综合了各种来源的信息。 Hashtag You 还开发了用于影响者营销绩效衡量的专有解决方案。目前，该公司已通过 Fivetran 将其 90% 的数据源连接到 Snowflake，使其能够专注于更具战略性、价值驱动的计划。
运营影响
数量效益
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