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solocal > 实例探究 > Havas Voyages connects its online and offline offerings while boosting traffic by 41%
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Havas Voyages connects its online and offline offerings while boosting traffic by 41%

技术
  • 分析与建模 - 实时分析
  • 平台即服务 (PaaS) - 连接平台
适用功能
  • 商业运营
  • 销售与市场营销
用例
  • 供应链可见性(SCV)
服务
  • 数据科学服务
  • 系统集成
挑战
Havas Voyages, a leading travel agency in France, was looking to establish an online presence without cannibalizing its brick-and-mortar business. The company wanted to create a multichannel solution that would not only provide e-commerce functionality but also direct online traffic and offline prospects to its 350 agencies. The goal was to improve customer satisfaction by offering a seamless online to offline shopping experience.
关于客户
Havas Voyages is a subsidiary of the Marietton Group and a leader within the French travel industry. The company has a network of 350 travel agencies located throughout France and employs 1,200 travel agents. The company's roots go back to 1945 when pioneering French entrepreneur CharlesLouis Havas created the first agency in a small office with carrier pigeons. Today, Havas Voyages is a well-established brand in the travel industry, offering a wide range of travel services to customers across France.
解决方案
In 2010, Havas Voyages chose BRIDGE to lead its online to offline customer journey. BRIDGE offered simple, yet intuitive data management and lead generation tools, which work together to increase online visibility and in-store traffic. Havas Voyage was able to build a suite of mini-sites that give the brand greater visibility online, especially through the increased ranking within local search results. Each agency is given a search-engine-optimized Local Page that works across desktop and mobile devices. Lead generation on Local Pages is delivered through multiple modules including: the customized contact form allow users to request online quotes, call tracking allows Havas Voyages to identify the number of incoming calls from Local Pages, and sending coordinates allows customers to receive travel agency details via email or SMS.
运营影响
  • Havas Voyages was able to establish a strong online presence without cannibalizing its brick-and-mortar business.
  • The company was able to create a seamless online to offline shopping experience for its customers.
  • The use of BRIDGE's data management and lead generation tools increased Havas Voyages' online visibility and in-store traffic.
数量效益
  • 90% of the agencies appear within the first page of Google search results
  • 41% increase in SEO traffic each year
  • 10,000 phone calls were directed to agencies from Local Pages

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