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Heaven Hill Brands: Streamlining Content Management with Acquia DAM
技术
- 基础设施即服务 (IaaS) - 云计算
- 基础设施即服务 (IaaS) - 云存储服务
适用行业
- 设备与机械
适用功能
- 维护
- 销售与市场营销
服务
- 系统集成
挑战
Heaven Hill Brands 是一家主要的蒸馏酒生产商，在管理营销和销售内容方面面临着重大挑战。他们的所有内容都存储在本地服务器上，只有营销团队才能访问。这导致了工作流程的瓶颈，因为营销团队不断被来自销售团队和分销商网络的文件请求淹没。本地服务器仅容纳其资产的子集，并且缺乏搜索功能，因此难以使用。由于销售团队和广泛的分销商网络需要访问当前和批准的内容才能有效地销售和推广其产品，这一事实使情况变得更加复杂。
关于客户
Heaven Hill Brands 成立于 1935 年，是美国第六大蒸馏酒生产商和营销商。该公司拥有 20 多个标志性品牌，包括 Evan Williams Bourbon、Elijah Craig Bourbon、Lunazul Tequila 和 Deep Eddy Vodka。他们将产品销往全球 100 多个国家。该公司拥有遍布全国的销售团队和广泛的分销商网络，需要访问当前和批准的内容才能有效地销售和推广其产品。
解决方案
为了应对这一挑战，Heaven Hill Brands 实施了 Acquia DAM (Widen)，其中包括资产、见解和门户应用程序。该系统成为其所有营销资产的中央存储库，为销售团队和分销商提供自助访问。 Portals 应用程序允许 Heaven Hill 通过链接与其外部分销商网络共享这些资产的选择，而无需用户登录 DAM 系统。此功能非常受欢迎，以至于许多销售代表和分销商将 URL 固定到他们的移动设备上以便立即访问。此外，Heaven Hill 将其当前的营销和销售资产从本地服务器迁移到 DAM 系统。他们还决定消除本地服务器，并使用单独的“存档”资产组将剩余内容移动到他们的 DAM 站点。这样做是为了整合工具并减少存储费用。
运营影响
数量效益
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