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Helped a technology company streamline digital data management for over 1000 marketing campaigns
技术
- 平台即服务 (PaaS) - 数据管理平台
适用功能
- 销售与市场营销
用例
- 质量预测分析
- 过程控制与优化
服务
- 数据科学服务
- 系统集成
挑战
The client, a leading global technology company, had over 1000 campaigns running each week on their website. They wanted to ensure automated campaign tracking and classification solutions. Regional stakeholders were working with individual agencies to set up campaigns and track them manually. This led to gaps with the tracking mechanism, and final reports did not portray the complete picture since the attribution quality was poor. The client wanted a consistent and clearly defined process to track campaign performance, ensuring 100% compliance with business logic prior to going live.
关于客户
The customer is a leading global technology company. They operate in the Information Technology industry and have a significant online presence, with over 1000 campaigns running each week on their website. The company works with regional stakeholders and individual agencies to set up and track these campaigns. However, this manual process has led to gaps in the tracking mechanism and poor attribution quality in final reports. The company is seeking a solution that can automate campaign tracking and classification, ensuring 100% compliance with business logic before campaigns go live.
解决方案
Blueocean Market Intelligence provided a solution by defining and documenting the intended logic for capturing campaign tracking codes in an automated fashion, along with a consistent and accurate reporting process. A platform was configured, which allowed client stakeholders to set up campaigns via a friendly interface with minimum efforts. Multiple field level validations were put in place so that the stakeholders could run and manage campaigns independently, with minimum intervention from an external IT or media agency. The solution was easily integrated with Adobe APIs and direct upload to SAINT or via FTP.
运营影响
数量效益
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