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High Tech Company Enhances Marketing Strategy with Predictive Analytics
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
适用行业
- 设备与机械
- 矿业
适用功能
- 销售与市场营销
用例
- 行为与情绪追踪
- 牲畜监测
服务
- 数据科学服务
- 系统集成
挑战
这家大公司的分析软件通过预测建模项目为 500 多个内部客户提供支持，以改善客户获取和保留、识别追加销售和交叉销售机会、增加收入并了解客户生命周期价值。多年来，全球分析团队的成员一直在使用其他遗留分析平台，他们在数据提取、处理、分析和报告方面严重依赖这些平台。然而，这些系统也存在缺陷。
客户
IT基础设施公司
关于客户
IT基础设施公司
该公司独特的业务系列为组织构建数字化未来、转型 IT 和保护其最重要的资产信息提供了必要的基础设施。
解决方案
当团队被要求迁移到 TIBCO® Data Science 平台时，其他平台的一些长期用户有所保留，首先想做一个可行性分析。他们想为其中一个业务部门创建一个客户生命周期价值模型，这是该团队之前进行过数十次的项目。该模型将能够计算客户客户群的风险和回报概况，并为最大化客户的营销和销售活动提供指导。
由于其他遗留平台只是用于数据提取和处理的工具，而 TIBCO Data Science 平台是一种高级分析解决方案，因此他们决定使用现有的 Teradata Data Lab 进行数据提取和处理，并使用 TIBCO Data Science 系统进行高级分析。有了这个策略，团队开始了可行性分析，最终了解到该项目使用 TIBCO 数据科学平台更容易，并提供了更大的商业价值。在短短几个月内，即使是经验最丰富的分析平台老手也对 TIBCO 数据科学平台感到高兴，回首往事，想知道他们为什么对迁移感到焦虑。
运营影响
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