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HireMinds Achieves 100% Social Media Adoption with Bullhorn Reach
适用行业
- 教育
- 设备与机械
适用功能
- 销售与市场营销
用例
- 时间敏感网络
- 虚拟培训
服务
- 培训
挑战
HireMinds 是一家位于波士顿/剑桥和旧金山的领先猎头公司，在集中其社交招聘活动同时保持跨社交媒体渠道的品牌一致性方面面临着多项挑战。该公司总裁 David Hayes 认识到需要一种可以简化这一流程的工具，但也意识到，如果没有周密规划的策略，将新软件引入招聘人员的工作流程可能会是一个漫长的过程。挑战包括变革管理、基础设施、内部晋升和衡量。公司需要仔细计划变革并将其传达给所有团队成员。新工具的引入需要关键流程就位并简化。在内部促进产品的成功是另一个障碍。最后，该公司缺乏衡量其团队社交招聘活动的方法，导致管理和改进流程变得困难。
关于客户
HireMinds 是一家领先的猎头公司，总部位于波士顿/剑桥和旧金山。该公司专注于营销与创意、技术和科学招聘。其专业重点使其招聘人员团队能够更好地将顶尖人才与两岸最好的工作联系起来。该公司总裁 David Hayes 致力于利用社交媒体进行招聘，并在实施 Bullhorn Reach Team 方面发挥了重要作用，以集中公司的社交招聘活动，同时保持跨社交媒体渠道的品牌一致性。
解决方案
HireMinds 选择 Bullhorn Reach Team 作为应对这些挑战的解决方案。为了鼓励采用，Hayes 举办了一场竞赛，向通过 Bullhorn Reach 询问最多的招聘人员奖励 50 美元。每周会议用于分享经验教训并设定新目标，包括与扩音器活动相关的目标。实施了为期 8 周的强化入职计划，其中包括主要围绕使用 Bullhorn Reach 进行的社交媒体会议。此次培训课程有助于保持新员工的高采用率。该公司于 2012 年 8 月实施了 Bullhorn Reach Team，拥有 20 名用户，并在四个星期内实现了该产品 100% 的采用率，使 HireMinds 能够覆盖超过 21,000 个社交关系的更广泛网络。
运营影响
数量效益
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